As part of the event planning for the McLeod Software Users' Conference and 25th Anniversary celebration, Means Advertising worked with Charm City Cakes in Baltimore to create a unique 18-wheeler shaped cake. The cake was 3 - feet long and also featured a figure of McLeod Software President, Tom McLeod at the cab of the truck.
The cake design was based on a collectible truck Means Advertising previously designed. A full size 18-wheeler with the same design, was used as a backdrop for the event.
The cake helped generate buzz with the over 500 attendees and generated press coverage from the Birmingham News, NBC-13 and various national industry publications.
McLeod Software is the leader in trucking software solutions, including dispatch software, freight management systems, document imaging, workflow processes, financial management, EDI, business process automation, and other transportation management software solutions for the trucking, freight brokerage and 3PL industry.
Check out the Birmingham News story here: