Roger Means founded Means Advertising in 1993 after spending
seventeen successful years in media sales. Media negotiation and
buying are the foundation on which the agency began its steady growth.
Roger’s media expertise allowed the agency to add local and national clients.
In 1995, after working on a project together, Kevin Gustin merged his
successful graphic design firm with Means Advertising to create the full
service agency that Means Advertising is today. Kevin has led the
development of Means’ award winning creative department.
In 2004, Means Advertising opened a complete broadcast production
facility. This added capability allows us more control and creativity on
each project, resulting in better value and quicker response for
We have significant experience in several areas. Means Advertising is
proud of the diversity of clients and projects we work on each year.
We currently have major clients in retail, insurance, food service, real
estate, technology, manufacturing and just about everything in between.
Our team has been honed over the years to include a combination of
seasoned veterans and enthusiastic young professionals. Both our
creative department and our media and client services department
illustrate this combination.
We believe that thorough media research and tracking is the backbone
of solid media planning. Our team has over one hundred years of media
sales experience and over sixty years of media buying experience. Our
extensive media sales experience sets us apart from other agencies and
buying services. We have the advantage over media departments with
agency-only experience because we understand what goes on inside a
media sales department. We know the challenges media outlets face in
managing their inventories and what their hot buttons are.
Our experience has made us tough negotiators. We’ve been seasoned
by the best teachers of all: years of practice and experience on the
“inside” of media sales. We are relationship builders. We know what it
means to have media reps “on our side”. This is crucial. Research,
planning, and buying must be followed by an efficient posting plan to
hold all media accountable. We work hard to ensure we get the most for every media dollar.
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