Media Planning & Negotiation We believe that thorough media
research and tracking is the backbone of solid media planning. Our
team has over 100 years of media sales experience and over 60 years
of media buying experience. Our extensive media sales experience sets
us apart from other agencies and buying services. We work diligently to
ensure our clients get the most for every media dollar.
Creative Development Every creative challenge is unique and
requires its own specific solution. While the solutions are unique, our
method of approaching them is consistent. Over the years, we have
developed an outline we follow–The Means Process. This seven step
process is designed to make sure we understand the purpose and
critical nuances of the client message and clearly define the goal. This
approach gives us the foundation for an effective, results oriented
creative solution. The seven steps of the Means Process: Discover,
Define, Brainstorm, Create, Present, Produce and Deliver.
Original Music Having a musician as our agency president has given
us unique insight into the power of original music. The ability to write
and produce a "singable" hook line has produced remarkable results for
our clients. Roger's musical talents and experience allow us to offer
this turnkey service to our clients. We have produced successful music
compositions for a variety of clients in various industries.
Means Advertising's original music packages include everything needed
for your specific message or goal.
• Writing and production of original jingles
• Full-sing musical solutions
• Instrumental compositions
• Multiple versions for TV and radio voice over
Production Our complete in-house video and photography production
facility includes studio, edit suite and sound booth. These internal
capabilities facilitate quick turnaround times for our clients’ broadcast
and video needs. It also allows us to apply our results-oriented creative
approach to video projects and achieve synergy through all client
Our in-house production department has been recognized with 12 Telly awards in a variety of categories
SOCIAL STRATEGY AND EXECUTION Means Advertising develops social strategies based on each clients’ specific marketing goals. Design and content management of your social media is critical to engagement and success. We have developed our own strategy from the ground up to engage customers and utilize the power, potential and immediacy of social media for our clients.
National AND local Print Ads
Direct Mail Campaigns
Point of Purchase
Trade Show Displays
Website Design and Production
Catalog Design and Production